18 July 2020

Simone Haag

We sat down with the illustrious Simone Haag, a multifaceted designer with an eye for all things furniture, art, objects and styling.

At her own studio, Simone’s close-knit team works primarily on delivering beautiful, unique residential projects, cultivating a synergy between their interior work and the architecture it sits within.

As a Design Leader, Simone generously shares her knowledge with other designers through her At Home with Simone Haag series.

“Simone Haag is one of those people you would kill to have on your team. She is supremely professional, preternaturally stylish and has a disposition that can charm birds out of the trees.”

Photo Fi Storey

Photo Derek Swalwell


Interior design and styling is a wonderfully broad role; a job description perhaps a little nebulous to those outside of the industry. So when Simone Haag began her own design path, she conceived a neat explanation for it, “...the easiest way to say it is, imagine turning the house upside down,” says Simone. “If it falls out, I’m definitely taking care of it!”

Following a wildly diverse early career - from Heli-boarding in Canada to managing celebrity events and even hostessing on private jets - Simone landed a role at one of Melbourne’s leading design studios and quickly made an impression with her knack for finding unique pieces to furnish spaces.

Photo Derek Swalwell

Photo Derek Swalwell

Photo Derek Swalwell

Photo Derek Swalwell


With more than 13 years in the industry, 6 of those running her own studio and with more than 55,000 Instagram followers, a broad body of published projects and brand associations, Simone Haag is one of Australia’s most popular interior designers.

Melbourne editor of Vogue Living Annemarie Kiely put it this way:

“Simone Haag is one of those people you would kill to have on your team. She is supremely professional, preternaturally stylish and has a disposition that can charm birds out of the trees.

Photo Eliza Watson

Photo Eliza Watson

Photo Eliza Watson

Photo Eliza Watson


Best of all, simone can intuit the future before it shapes. She gets the great indefinable ‘it’; that next-wave of wonderment that we, in magazine land, spend our days trying to second-guess.”

At her own studio, Simone’s close-knit team works primarily on delivering beautiful, unique residential projects, cultivating a synergy between their interior work and the architecture it sits within.

“There’s sometimes a gray area between the jurisdictions of architecture and decoration so we always try to build strong relationships with the architects that we are working with,” says Simone. “Whatever the client sees is a body of work that comes from the whole team, not just myself. It’s important to me that we have a really flat hierarchy.”

Photo Derek Swalwell

Photo Derek Swalwell

Photo Derek Swalwell

Photo Derek Swalwell


Simone views these collaborative relationships - between architect and designer, studio and client - as key to the most fulfilling creative outcomes. A recent project that Simone reflects on for this reason is their work on Red Hill Residence, which benefited from the fearless support of a young homeowner. Given their trust, the design team felt supported in exploring and testing more imaginative spatial solutions than usual.

“I think the challenging things now is that everyone can be somewhat of an expert on design,” says Simone. “Clients can access information and ideas now more than ever. I suppose it’s good, because if our clients weren’t educated and didn’t want good design, then we wouldn’t have a job!”

Photo Derek Swalwell

Photo Derek Swalwell

Sarah Shinners. Photo Amelia Stanwix for The Design Files

Sarah Shinners. Photo Amelia Stanwix for The Design Files


However, there is still a role to play in the education around what good design is and Simone sees this as a vital part of the process on any project and enjoys working closing with her clients to deliver successful projects from the ideation phase to procurement and styling. “We strive to make the journey process driven, enjoyable and more often than not, pushing the client further that little bit more aesthetically they would have done themselves”.

As a Design Leader, Simone generously shares her knowledge with other designers through her At Home with Simone Haag series. When most others guard their knowledge from competitors, Simone literally opens the book and shares the processes and advice that have helped her throughout her career.

She hopes she can continue to inspire others to do the same through providing well curated and considered addition to space.

Credits Armadale III Architecture & Interiors – Workroom, Furniture Art Object & Styling Simone Haag Tidal Arc Architecture Woods Bagot, Interiors Hecker Guthrie / Woods Bagot, Furniture Art Object & Styling Simone Haag Photo Derek Swalwell Canterbury Residence With Catt Architects and Catherine Francis

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