(smow) "Well considered furniture for the informed" (smow) was founded in Germany in 2002 by two ex-Vitra employees with a love of design but with an entrepreneurial streak. They wanted to start their own company offering some of the best designed products in Europe. (smow) Germany has meanwhile grown to twelve (smow)rooms and an online shop www.smow.com. Now the (smow) brand is in Australia, offering authentic and unique European as well as locally designed and manufactured products. Also started by experienced furniture professionals with entrepreneurial streaks. They worked with some of the World’s leading furniture brands. In Australia you can access some of the most unique products online.